Whereas paper bags are not the answer either, the ultimate goal is to get people to use their own reusable cloth bags for shopping as much as possible. Plastic bags are a scourge on the environment and require millions of barrels of oil to produce each year, and then often end up in the ocean. If we're going to fix this problem we've got to start somewhere. Kudos to Southhampton for their efforts on this issue.
http://www.citizenscampaign.org/news/story.asp?id=334
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